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Ripple: The big effects of small behaviour changes in business

Ripple: The big effects of small behaviour changes in business

3 in stock

Firm sale: non returnable item

SKU 9780857197535 Categories Business & Management, Products

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Ripple is about how small behaviour changes can have wide-reaching effects in the real world.

How do you get people who work in pig abattoirs to wash their hands? How does painting the walls of a canteen pink make construction workers behave more safely? And how can baby...

£14.99

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Description

Product ID:	9780857197535
Product Form:	Paperback / softback
Country of Manufacture:	GB
Title:	Ripple
Subtitle:	The big effects of small behaviour changes in business
Authors:	Author: April Vellacott, Jez Groom
Page Count:	226
Subjects:	Behaviourism, Behavioural theory, Behavioural theory (Behaviourism), Organizational theory and behaviour, Organizational theory & behaviour
Description:	Select Guide Rating Ripple is about how small behaviour changes can have wide-reaching effects in the real world. How do you get people who work in pig abattoirs to wash their hands? How does painting the walls of a canteen pink make construction workers behave more safely? And how can baby faces spray painted onto shop shutters reduce anti-social behaviour? Ripple is about how small behaviour changes can have wide-reaching effects in the real world. By applying behavioural science in your working life, you can have positive ripple effects on the world around you. While nudging is now commonplace in politics, most of our daily interactions with companies, products, and services have not yet been transformed with behavioural science. Doing so is often a messy process but, armed with this book, you’ll have the practical toolkit to get started. Through storytelling and practical tips, Ripple takes you on a journey across the globe which will leave you inspired to start applying behavioural science to improve the world around you. www.ripple-book.com
Imprint Name:	Harriman House Publishing
Publisher Name:	Harriman House Publishing
Country of Publication:	GB
Publishing Date:	2020-03-31

Additional information

Weight	308 g
Dimensions	139 × 215 × 19 mm

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