Description
Product ID: | 9780857197344 |
Product Form: | Paperback / softback |
Country of Manufacture: | GB |
Title: | The Behaviour Business |
Subtitle: | How to apply behavioural science for business success |
Authors: | Author: Richard Chataway |
Page Count: | 244 |
Subjects: | Behaviourism, Behavioural theory, Behavioural theory (Behaviourism), Business studies: general, Business studies: general |
Description: | Select Guide Rating This book shows how behavioural science has revolutionised our understanding of how people really think - and how we can use those insights in our businesses to influence behaviour and gain competitive advantage. If you are in business, you are in the business of behaviour – and unless a business influences behaviour, it will not succeed. |
Imprint Name: | Harriman House Publishing |
Publisher Name: | Harriman House Publishing |
Country of Publication: | GB |
Publishing Date: | 2020-02-18 |