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      The Art Firm: Aesthetic Management and Metaphysical Marketing

      1 in stock

      Firm sale: non returnable item
      SKU 9780804748131 Categories ,
      This title explores the seemingly unorthodox alliance of the arts, management and marketing. Using case studies of successful art managers, the author illustrates the creative role - so central to value-making in contemporary economies - performed by aesthetic play in art firms.

      £67.00

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      Description

      Product ID:9780804748131
      Product Form:Hardback
      Country of Manufacture:US
      Title:The Art Firm
      Subtitle:Aesthetic Management and Metaphysical Marketing
      Authors:Author: Pierre Guillet de Monthoux
      Page Count:408
      Subjects:The arts: general topics, The arts: general issues, Philosophy, Economic theory and philosophy, Sales and marketing management, Philosophy, Economic theory & philosophy, Sales & marketing management
      Description:This title explores the seemingly unorthodox alliance of the arts, management and marketing. Using case studies of successful art managers, the author illustrates the creative role - so central to value-making in contemporary economies - performed by aesthetic play in art firms.
      Imprint Name:Stanford University Press
      Publisher Name:Stanford University Press
      Country of Publication:GB
      Publishing Date:2004-01-13

      Additional information

      Weight722 g
      Dimensions234 × 162 × 29 mm