Description
Product ID: | 9780789759603 |
Product Form: | Paperback / softback |
Country of Manufacture: | GB |
Series: | Que Biz-Tech |
Title: | Digital Marketing Analytics |
Subtitle: | Making Sense of Consumer Data in a Digital World |
Authors: | Author: Chuck Hemann, Ken Burbary |
Page Count: | 272 |
Subjects: | Sales and marketing management, Sales & marketing management, Sales and marketing, Internet guides and online services, Sales & marketing, Internet guides & online services |
Description: | Select Guide Rating Why hasn’t all that data delivered a whopping competitive advantage? Because you’ve barely begun to use it, that’s why! Good news: neither have your competitors. It’s hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. Chuck Hemann and Ken Burbary will help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results! Scope it out, pick your tools, learn to listen, get the metrics right, and then distill your digital data for maximum value for everything from R&D to CRM to social media marketing!
Distill Maximum Value from Your Digital Data! Do It Now! Why hasn’t all that data delivered a whopping competitive advantage? Because you’ve barely begun to use it, that’s why! Good news: neither have your competitors. It’s hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. Chuck Hemann and Ken Burbary will help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results! Scope it out, pick your tools, learn to listen, get the metrics right, and then distill your digital data for maximum value for everything from R&D to customer service to social media marketing!
— Sam Knowles, Founder & MD of Insight Agents; author of Narrative by Numbers: How to Tell Powerful & Purposeful Stories with Data |
Imprint Name: | Que Corporation,U.S. |
Publisher Name: | Pearson Education (US) |
Country of Publication: | GB |
Publishing Date: | 2018-08-06 |