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      Beyond Spin: The Power of Strategic Corporate Journalism

      2 in stock

      Firm sale: non returnable item
      SKU 9780787945503 Categories ,
      Through the story of Silicon Graphics, this text demonstrates how corporate journalism can help companies weather sudden PR shocks and remain open, flexible, and innovative. It also describes the corporate communications system, strategy, and philosophy that helped the company face a major crisis.<b...

      £26.99

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      Description

      Product ID:9780787945503
      Product Form:Paperback / softback
      Country of Manufacture:US
      Title:Beyond Spin
      Subtitle:The Power of Strategic Corporate Journalism
      Authors:Author: Drew Banks, Markos Kounalakis, Kim Daus
      Page Count:288
      Subjects:Business and Management, Business & management
      Description:Through the story of Silicon Graphics, this text demonstrates how corporate journalism can help companies weather sudden PR shocks and remain open, flexible, and innovative. It also describes the corporate communications system, strategy, and philosophy that helped the company face a major crisis.
      Imprint Name:Jossey-Bass Inc.,U.S.
      Publisher Name:John Wiley & Sons Inc
      Country of Publication:GB
      Publishing Date:1999-11-22

      Additional information

      Weight446 g
      Dimensions228 × 154 × 18 mm