Description
Product ID: | 9780765621252 |
Product Form: | Hardback |
Country of Manufacture: | GB |
Series: | Review of Marketing Research |
Title: | Review of Marketing Research |
Authors: | Author: Naresh K. Malhotra |
Page Count: | 216 |
Subjects: | Market research, Market research |
Description: | Select Guide Rating Contains articles by marketing field's researchers and academicians. This book includes literature reviews, methodologies, empirical studies, trends, international developments, guidelines for implementation, and suggestions for theory development and testing. |
Imprint Name: | Routledge |
Publisher Name: | Emerald Publishing Group |
Country of Publication: | GB |
Publishing Date: | 2008-11-01 |