Description
| Product ID: | 9780761869436 |
| Product Form: | Hardback |
| Country of Manufacture: | US |
| Title: | The Ultimatum of Pleasure |
| Subtitle: | Behavioral Economics and Social Development |
| Authors: | Author: Arsen Dallakyan, Karlen Dallakyan |
| Page Count: | 216 |
| Subjects: | Cultural studies, Cultural studies |
| Description: | This book presents the “pleasure phenomenon” as the most important factor in individual and socio-cultural development. This study emphasizes the necessity of transformation of marketing in the 21st Century which would shift the focus from seeking pleasure to controlling desires in a way that would benefit self and society. This book is dedicated to the research of the “pleasure phenomenon” as the most important factor in individual and socio-cultural development. In a society of mass consumption, pleasure—having turned into a commodity and a means of manipulation—defines civilizational development. The authors theorize that the pursuit of pleasure can destroy one’s self, culture, and environment. The recent rapid technological expansion has turned pleasure into a societal challenge. This study emphasizes the necessity of intrinsic transformation of marketing in the 21st Century which would shift the focus from seeking pleasure to controlling desires in a way that would benefit self, society, and the world. |
| Imprint Name: | Hamilton Books |
| Publisher Name: | University Press of America |
| Country of Publication: | GB |
| Publishing Date: | 2017-07-11 |
