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Principles of Logo Design: A Practical Guide to Creating Effective Signs, Symbols, and Icons

14 in stock

Firm sale: non returnable item
SKU 9780760376515 Categories ,
Select Guide Rating
From noted graphic designer and logo expert George Bokhua, Principles of Logo Design presents essential techniques and examples for developing and refining logos and other visual marks, including the use of grids and other geometric shapes to achieve classic proportions.
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£28.00

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Description

Product ID:9780760376515
Product Form:Hardback
Country of Manufacture:CN
Title:Principles of Logo Design
Subtitle:A Practical Guide to Creating Effective Signs, Symbols, and Icons
Authors:Author: George Bokhua
Page Count:224
Subjects:Graphic design, Graphic design, Typography and lettering, Illustration, Typography & lettering, Illustration
Description:Select Guide Rating
From noted graphic designer and logo expert George Bokhua, Principles of Logo Design presents essential techniques and examples for developing and refining logos and other visual marks, including the use of grids and other geometric shapes to achieve classic proportions.
Learn to design simple, powerful, and timeless logos.

*Winner of the 2022 American Graphic Design Award for Book Design from Graphic Design USA*

When you think of a brand, often the first thing that comes to mind is the logo, the visual representation of that product, place, thing, or business. The power of simplicity for these marks can never be underestimated—a logo that comprises simple shapes can communicate a stronger message than a complex one, leaving a lasting impression in a viewer’s mind.

In Principles of Logo Design, noted logo designer George Bokhua shares his process for creating logotypes that will stand the test of time. Applying the enduring principles of classic texts on grid systems by Josef Muller-Brockmann and on form and design by Wucius Wong, Bokhua elaborates on his popular online classes, demonstrating in detail how to maximize communicationwith minimal information to create logos using, simple, monochromatic shapes.

This comprehensive volume includes:
  • How to apply a strong, simple, and minimal design aesthetic to logo design
  • Why gridding is important, and understanding the golden ratio and when to use it
  • How to sketch and refine logos through tracing, then grid and execute a mark in Adobe Illustrator
  • Fine-tuning techniques to ensure visual integrity
Knowing how to design a great logo is a core skill for any graphic designer. Principles of Logo Design helps designers at all levels of skill and experience conceive, develop, and create logos that are not only pleasing to the eye but evoke a sense of perfection.
Imprint Name:Rockport Publishers Inc.
Publisher Name:Quarto Publishing Group USA Inc
Country of Publication:GB
Publishing Date:2022-08-02