Description
Product ID: | 9780753545379 |
Product Form: | Paperback / softback |
Country of Manufacture: | GB |
Title: | Hacking Growth |
Subtitle: | How Today's Fastest-Growing Companies Drive Breakout Success |
Authors: | Author: Morgan Brown, Sean Ellis |
Page Count: | 320 |
Subjects: | Business strategy, Business strategy, Business innovation, Sales and marketing, Advice on careers and achieving success, Business innovation, Sales & marketing, Advice on careers & achieving success |
Description: | Select Guide Rating Growth is now the first thing that investors look for in assessing and valuing companies. HACKING GROWTH is a method for growth that involves cross-functional teams and continuous testing and iteration. It focuses on customers - how to attain them, retain them, engage them, and monetize them - rather than product. This book deals with this topic. ''a compelling methodology... to increase market share quickly'' -- Eric Ries, bestselling author of THE LEAN STARTUP |
Imprint Name: | Virgin Books |
Publisher Name: | Ebury Publishing |
Country of Publication: | GB |
Publishing Date: | 2017-04-27 |