Description
Product ID: | 9780753540244 |
Product Form: | Paperback / softback |
Country of Manufacture: | GB |
Title: | Start Something That Matters |
Authors: | Author: Blake Mycoskie |
Page Count: | 208 |
Subjects: | Business and Management, Business & management |
Description: | Select Guide Rating Blake called his creation TOMS Shoes (which stands for "Tomorrow's Shoes") and promised to give a pair of new shoes to a child in need for every pair that he sold. In 2006, while travelling in Argentina, young entrepreneur Blake Mycoskie encountered children too poor to afford shoes, who developed injuries on their feet that often led to serious health problems. Blake knew he wanted to help, but rather than start a charity, he went against conventional wisdom and created a for profit business to help the children who he met. With the help of a local shoemaker, Blake struck out to merge activism and fashion in the form of a local canvas shoe worn by farmers and gauchos alike, called the alpargata. Blake called his creation TOMS Shoes (which stands for "Tomorrow''s Shoes") and promised to give a pair of new shoes to a child in need for every pair that he sold. Starting with only two hundred pairs of handmade shoes, optimism, and entrepreneurial charisma, Blake successfully launched TOMS into the high fashion world. They can now be seen adorning the feet of celebrities such as Keira Knightley, Scarlett Johansson, and Tobey Maguire. |
Imprint Name: | Virgin Books |
Publisher Name: | Ebury Publishing |
Country of Publication: | GB |
Publishing Date: | 2012-02-02 |