Description
| Product ID: | 9780750655149 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Title: | International Cases in Tourism Management |
| Authors: | Author: John Swarbrooke, Susan Horner |
| Page Count: | 410 |
| Subjects: | Hospitality, sports, leisure and tourism industries, Tourism industry, Sport: general, Sports & outdoor recreation |
| Description: | Select Guide Rating Intended for tutors and students of tourism, this work includes features such as: profiles of individual companies; case studies on destination management and marketing; material on different management functions in tourism, such as marketing and human resource management; and more. It includes case studies supplemented by exercises and questions. International Cases in Tourism Management includes: * Profiles of individual companies * Case studies on destination management and marketing * Material on different management functions in tourism, such as marketing and human resource management * Case studies of particular types of tourism, such as ecotourism and cultural tourism The case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses. |
| Imprint Name: | Butterworth-Heinemann Ltd |
| Publisher Name: | Taylor & Francis Ltd |
| Country of Publication: | GB |
| Publishing Date: | 2003-12-09 |
