Description
| Product ID: | 9780750654203 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Title: | Wine Marketing |
| Authors: | Author: C. Michael Hall, Richard Mitchell |
| Page Count: | 376 |
| Subjects: | Sales and marketing, Sales & marketing, Wines, Wines |
| Description: | Select Guide Rating Contains chapter that includes the following features: 'how to' and 'how not to' case studies based on international examples; a guide to further reading and websites; and 'issues to consider when marketing' section as a means of self-evaluation. It systematically outlines the major issues involved in the production and marketing of wine. Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features: * ''How to'' and ''how not to'' case studies based on international examples * A guide to further reading and websites * ''Issues to consider when marketing'' section as a means of self-evaluation ''Wine Marketing'' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field. |
| Imprint Name: | Butterworth-Heinemann Ltd |
| Publisher Name: | Taylor & Francis Ltd |
| Country of Publication: | GB |
| Publishing Date: | 2007-09-24 |
