Description
Product ID: | 9780749479398 |
Product Form: | Paperback / softback |
Country of Manufacture: | GB |
Title: | The 4G Mobile Revolution |
Subtitle: | Creation, Innovation and Transformation at EE |
Authors: | Author: Olaf Swantee, Stuart Jackson |
Page Count: | 216 |
Subjects: | Business strategy, Business strategy |
Description: | Select Guide Rating Be inspired to lead revolutionary change through the inside story of one of the most successful business transformations in recent history. The 4G Mobile Revolution charts the extraordinary journey of innovation and change at EE, told by its former CEO, Olaf Swantee. This is the story of the highly successful transformation when Orange and T-Mobile merged to form a whole new organization, a whole new brand and a whole new mobile era with the introduction of the 4G network. This authoritative exploration of the telecommunications industry takes the reader through every crucial stage in EE''s journey: from the crafting of the secret merger, to designing a visionary new brand identity and innovating at speed to provide superfast 4G. |
Imprint Name: | Kogan Page Ltd |
Publisher Name: | Kogan Page Ltd |
Country of Publication: | GB |
Publishing Date: | 2016-08-03 |