Description
Product ID: | 9780749471378 |
Product Form: | Paperback / softback |
Country of Manufacture: | GB |
Title: | Corporate Brand Personality |
Subtitle: | Re-focus Your Organization's Culture to Build Trust, Respect and Authenticity |
Authors: | Author: Lesley Everett |
Page Count: | 208 |
Subjects: | Sales and marketing, Sales & marketing |
Description: | Select Guide Rating Re-focus and re-align your organization's corporate culture to compete in today's business world, where trust, respect and strong values, are in increasing demand. Corporate Brand Personality addresses the increasing need for organizations to refocus and realign their corporate culture in order to compete in a business world that demands trust, respect and strong values. Moving beyond simply how products are marketed and perceived, it shows the reader how to lead and engage people at every level within the organization to ensure consistent engagement with brand values. |
Imprint Name: | Kogan Page Ltd |
Publisher Name: | Kogan Page Ltd |
Country of Publication: | GB |
Publishing Date: | 2016-02-03 |