Description
Product ID: | 9780749469924 |
Product Form: | Paperback / softback |
Country of Manufacture: | GB |
Series: | PR In Practice |
Title: | Crisis, Issues and Reputation Management |
Authors: | Author: Andrew Griffin |
Page Count: | 280 |
Subjects: | Management decision making, Management decision making, Public relations, Public relations |
Description: | Select Guide Rating Handle crisis effectively, learn to manage reputation, and resolve issues with minimum damage and disruption to your business with this definitive handbook. Handling a crisis and knowing how to manage the potential reputational damage that can occur has become a top priority for all businesses. Learn from international brands like Nestle, Unilever, McDonalds, Cadbury, RBS and more, to discover the value of reputation management and how to effectively and proactively approach the Corporate Social Responsibility of your business. |
Imprint Name: | Kogan Page Ltd |
Publisher Name: | Kogan Page Ltd |
Country of Publication: | GB |
Publishing Date: | 2014-04-03 |