Description
Product ID: | 9780749469405 |
Product Form: | Paperback / softback |
Country of Manufacture: | GB |
Title: | Key Account Management |
Subtitle: | Tools and Techniques for Achieving Profitable Key Supplier Status |
Authors: | Author: Peter Cheverton |
Page Count: | 416 |
Subjects: | Sales and marketing, Sales & marketing |
Description: | Select Guide Rating Learn why when a unique yet simple methodology is effectively implemented, it can identify, win, retain and develop a company's key customers and accounts. |
Imprint Name: | Kogan Page Ltd |
Publisher Name: | Kogan Page Ltd |
Country of Publication: | GB |
Publishing Date: | 2015-02-03 |