Description
Product ID: | 9780749466763 |
Product Form: | Paperback / softback |
Country of Manufacture: | GB |
Title: | The Complete Marketer |
Subtitle: | 60 Essential Concepts for Marketing Excellence |
Authors: | Author: Malcolm McDonald, Mike Meldrum |
Page Count: | 336 |
Subjects: | Sales and marketing, Sales & marketing |
Description: | Select Guide Rating Get a thorough grounding in all aspects of the marketing discipline, from direct mail and online media to market research and branding, with this ultimate reference guide. |
Imprint Name: | Kogan Page Ltd |
Publisher Name: | Kogan Page Ltd |
Country of Publication: | GB |
Publishing Date: | 2013-05-03 |