Description
Product ID: | 9780749464912 |
Product Form: | Hardback |
Country of Manufacture: | GB |
Title: | The Luxury Strategy |
Subtitle: | Break the Rules of Marketing to Build Luxury Brands |
Authors: | Author: Jean-Noel Kapferer, Vincent Bastien |
Page Count: | 408 |
Subjects: | Business strategy, Business strategy, Sales and marketing management, Advertising, Sales & marketing management, Advertising |
Description: | Select Guide Rating Deconstruct the marketing of the most successful luxury goods brands and companies to reveal the unique and often paradoxical 'anti-laws' of successful luxury brand management, with this ground-breaking book. |
Imprint Name: | Kogan Page Ltd |
Publisher Name: | Kogan Page Ltd |
Country of Publication: | GB |
Publishing Date: | 2012-09-03 |