Description
Product ID: | 9780749462963 |
Product Form: | Paperback / softback |
Country of Manufacture: | GB |
Series: | Business Success |
Title: | Branding Your Business |
Authors: | Author: James Hammond |
Page Count: | 288 |
Subjects: | Sales and marketing, Sales & marketing |
Description: | Select Guide Rating Understand what a brand is and is not, how to conduct a 'DIY' brand audit and how to use marketing NLP and psychology principles to create a powerful brand. The only way forward for business success is to create a memorable brand and fix it in the consumer''s mind. Branding Your Business explains the whole branding process in easy-to-follow terms. Providing practical help instead of academic theories, it explains what a brand is and what it is not, how to conduct a ''DIY'' brand audit and how to use marketing NLP and psychology principles to create a powerful brand for your business. |
Imprint Name: | Kogan Page Ltd |
Publisher Name: | Kogan Page Ltd |
Country of Publication: | GB |
Publishing Date: | 2011-03-03 |