Description
Product ID: | 9780749461812 |
Product Form: | Hardback |
Country of Manufacture: | GB |
Title: | Branded Beauty |
Subtitle: | How Marketing Changed the Way We Look |
Authors: | Author: Mark Tungate |
Page Count: | 288 |
Subjects: | Sales and marketing management, Sales & marketing management, Advertising, Media, entertainment, information and communication industries, Advertising, Advertising industry |
Description: | Select Guide Rating Journey through the history and evolution of the multi-billion dollar global beauty industry and understand the marketing strategies used by those who create and sell the most successful beauty products. |
Imprint Name: | Kogan Page Ltd |
Publisher Name: | Kogan Page Ltd |
Country of Publication: | GB |
Publishing Date: | 2011-10-03 |