Description
Product ID: | 9780749456405 |
Product Form: | Paperback / softback |
Country of Manufacture: | GB |
Series: | PR In Practice |
Title: | Public Relations Strategy |
Authors: | Author: Sandra M, FCIPR PhD ) Oliver |
Page Count: | 208 |
Subjects: | Public relations, Public relations |
Description: | Select Guide Rating Public Relations Strategy links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy. This challenging book reflects the intense discussion that is taking place on the nature of public relations and how it develops and supports management strategy. It links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy. |
Imprint Name: | Kogan Page Ltd |
Publisher Name: | Kogan Page Ltd |
Country of Publication: | GB |
Publishing Date: | 2009-11-03 |