Description
Product ID: | 9780749427023 |
Product Form: | Paperback / softback |
Country of Manufacture: | GB |
Title: | Successful Product Management |
Authors: | Author: Stephen Morse |
Page Count: | 150 |
Subjects: | Production and quality control management, Production & quality control management, Sales and marketing management, Sales & marketing management |
Description: | Select Guide Rating Benefit from practical advice on the product management system, covering all aspects of the product manager's tasks, such as product strategy, planning, development, marketing, profitability and branding. There are many product managers; often their responsibilities are extensive and expectations of performance overwhelming. In the second edition of Successful Product Management, Stephen Morse focuses on the skills and techniques required from the product manager to be effective as the architect and support of the product line, from developing the product plan to the product life cycle, control and communication. |
Imprint Name: | Kogan Page Ltd |
Publisher Name: | Kogan Page Ltd |
Country of Publication: | GB |
Publishing Date: | 1998-06-28 |