Description
| Product ID: | 9780747814474 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Series: | Shire Library |
| Title: | Volkswagen Beetle |
| Authors: | Author: Richard Copping |
| Page Count: | 64 |
| Subjects: | Social and cultural history, Social & cultural history, Transport: general interest, Road and motor vehicles: general interest, Motor cars: general interest, Transport: general interest, Road & motor vehicles: general interest, Motor cars: general interest |
| Description: | Select Guide Rating Few cars have achieved the iconic status of Volkswagen's classic and much-loved Beetle - yet its origins are intertwined with the dark days of Nazism. This book looks at those origins, at the marque's initial post-war rescue by the British. Few cars have achieved the iconic status of Volkswagen’s classic and much-loved Beetle – yet its origins are intertwined with the dark days of Nazism. This book looks at those origins, at the marque’s initial post-war rescue by the British and the effect of early VW Director General Heinz Nordhoff’s forward-looking desire to perfect one model rather than spread the company’s talent over a range of designs, at the impact of radical-minded advertising campaigns and at the Beetle’s never-to-be-beaten production record for a single model of nearly 22 million cars. Bringing the reader right up to the present day, marque expert Richard A. Copping recounts the Beetle’s story in a lively and authoritative manner guaranteed to delight devotee and casual browser alike. |
| Imprint Name: | Shire Publications |
| Publisher Name: | Bloomsbury Publishing PLC |
| Country of Publication: | GB |
| Publishing Date: | 2014-09-10 |
