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      Visualizing Taste: How Business Changed the Look of What You Eat

      2 in stock

      Firm sale: non returnable item
      SKU 9780674983892 Categories ,
      Select Guide Rating
      Ai Hisano reveals how the food industry capitalized on color, fashioning a visual vocabulary that shapes what we think of the food we eat. Our perceptions of what food should look like have changed dramatically as scientists, farmers, food processors, regulators, and marketers...

      £37.95

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      Description

      Product ID:9780674983892
      Product Form:Hardback
      Country of Manufacture:US
      Series:Harvard Studies in Business History
      Title:Visualizing Taste
      Subtitle:How Business Changed the Look of What You Eat
      Authors:Author: Ai Hisano
      Page Count:336
      Subjects:History of the Americas, History of the Americas, Economic history, Manufacturing industries, Economic history, Manufacturing industries
      Description:Select Guide Rating
      Ai Hisano reveals how the food industry capitalized on color, fashioning a visual vocabulary that shapes what we think of the food we eat. Our perceptions of what food should look like have changed dramatically as scientists, farmers, food processors, regulators, and marketers established a new, and highly engineered, version of the “natural.”
      Imprint Name:Harvard University Press
      Publisher Name:Harvard University Press
      Country of Publication:GB
      Publishing Date:2019-11-19

      Additional information

      Weight544 g
      Dimensions216 × 138 × 27 mm