Description
| Product ID: | 9780593538104 |
| Product Form: | Hardback |
| Country of Manufacture: | GB |
| Title: | The Jolt Effect |
| Subtitle: | How High Performers Overcome Customer Indecision |
| Authors: | Author: Matthew Dixon, Ted McKenna |
| Page Count: | 256 |
| Subjects: | Business and Management, Business & management |
| Description: | Select Guide Rating For years, sales expert Matthew Dixon has been busting longstanding business myths. Now in The JOLT Effect, he and co-author Ted McKenna turn their analysis to the vital and growing problem of customer indecision - and offer a shocking new approach that turns conventional wisdom on its head. Drawing on a brand-new study of more than two and a half million sales conversations, they reveal a surprising truth: only by addressing the customer''s fear of failure can you get indecisive buyers to go from verbally committing to actually pulling the trigger. |
| Imprint Name: | Portfolio |
| Publisher Name: | Penguin Putnam Inc |
| Country of Publication: | GB |
| Publishing Date: | 2022-09-20 |
