Description
| Product ID: | 9780593086735 |
| Product Form: | Hardback |
| Country of Manufacture: | US |
| Title: | The Innovation Stack |
| Subtitle: | Building an Unbeatable Business One Crazy Idea at a Time |
| Authors: | Author: Jim McKelvey |
| Page Count: | 288 |
| Subjects: | Business and Management, Business & management |
| Description: | Select Guide Rating An inspiring and entertaining account of what it means to be a true entrepreneur and what it takes to build a resilient, world-changing company. In 2009 Jim McKelvey lost a sale because he couldn''t accept American Express cards. Frustrated by the high costs and difficulty of accepting card payments, McKelvey joined his friend Jack Dorsey (the co-founder of Twitter) to launch Square, a startup that would enable small merchants to accept card payments on their mobiles. But just as Square was taking off, Amazon launched a similar product - but retreated within a year. How did Square beat the most dangerous company on the planet? Was it just luck? McKelvey eventually found the key: a strategy he calls the Innovation Stack. |
| Imprint Name: | Portfolio |
| Publisher Name: | Penguin Putnam Inc |
| Country of Publication: | GB |
| Publishing Date: | 2020-03-10 |
