Description
| Product ID: | 9780525534426 |
| Product Form: | Hardback |
| Country of Manufacture: | US |
| Title: | Start At The End |
| Subtitle: | How to Build Products That Create Change |
| Authors: | Author: Matt Wallaert |
| Page Count: | 256 |
| Subjects: | Business and Management, Business & management |
| Description: | Select Guide Rating A practical approach to designing products and services that change behaviour. Start at the End offers a new framework for design, grounded in behavioural science. Technology executive and behavioural scientist Matt Wallaert argues that the purpose of everything is behaviour change. Whether dissecting the success behind Uber''s ridesharing service or Flamin'' Hot Cheetos, he underscores with clarity and humour how this approach can improve the way we work and live. |
| Imprint Name: | Portfolio |
| Publisher Name: | Penguin Putnam Inc |
| Country of Publication: | GB |
| Publishing Date: | 2019-06-11 |
