Description
| Product ID: | 9780521726900 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Title: | Brand Society |
| Subtitle: | How Brands Transform Management and Lifestyle |
| Authors: | Author: Martin Kornberger |
| Page Count: | 330 |
| Subjects: | Economic theory and philosophy, Economic theory & philosophy, Business and Management, Business & management |
| Description: | Select Guide Rating Think Coca-Cola. Think iPod. Think Nike. Think Google. Each of these names represents a successful product or service but, more importantly, they are all successful brands. This book shows how brands transform both the organizations that develop them and the lifestyles of the individuals who consume them. |
| Imprint Name: | Cambridge University Press |
| Publisher Name: | Cambridge University Press |
| Country of Publication: | GB |
| Publishing Date: | 2010-01-21 |
