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      Big Brands Are Watching You: Marketing Social Justice and Digital Culture

      3 in stock

      Firm sale: non returnable item
      SKU 9780520387072 Categories ,
      How is morality understood in the marketplace? Why do brands speak out about certain issues of injustice and not others? And what is influencer culture’s role in social and political activism? Big Brands Are Watching You? investigates corporate culture, from the branding of companies and nations t...

      £25.00

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      Description

      Product ID:9780520387072
      Product Form:Paperback / softback
      Country of Manufacture:GB
      Title:Big Brands Are Watching You
      Subtitle:Marketing Social Justice and Digital Culture
      Authors:Author: Francesca Sobande
      Page Count:252
      Subjects:Sociology and anthropology, Sociology & anthropology
      Description:How is morality understood in the marketplace? Why do brands speak out about certain issues of injustice and not others? And what is influencer culture’s role in social and political activism? Big Brands Are Watching You? investigates corporate culture, from the branding of companies and nations to television portrayals of big business and the workplace. Francesca Sobande analyzes media, interviews, survey responses, and ephemera from the history of advertising as well as exhibitions in London, brand stores in Amsterdam, a music festival in Las Vegas, and archives in Washington, DC, to illuminate the world of branding.
      Imprint Name:University of California Press
      Publisher Name:University of California Press
      Country of Publication:GB
      Publishing Date:2024-01-10

      Additional information

      Weight292 g
      Dimensions140 × 209 × 18 mm