Description
| Product ID: | 9780471189626 |
| Product Form: | Hardback |
| Country of Manufacture: | US |
| Series: | Adweek Magazine Series |
| Title: | Truth, Lies, and Advertising |
| Subtitle: | The Art of Account Planning |
| Authors: | Author: Jon Steel |
| Page Count: | 320 |
| Subjects: | Sales and marketing management, Sales & marketing management, Advertising, Advertising |
| Description: | Select Guide Rating Jay Chiat, founder of the prestigious Chiat/Day advertising agency (which created campaigns for the Energizer Bunny and Fruitopia) called it "The best new-business tool ever invented. |
| Imprint Name: | John Wiley & Sons Inc |
| Publisher Name: | John Wiley & Sons Inc |
| Country of Publication: | GB |
| Publishing Date: | 1998-03-16 |
