Description
| Product ID: | 9780470974155 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Title: | Key Account Management |
| Subtitle: | The Definitive Guide |
| Authors: | Author: Diana Woodburn, Malcolm McDonald |
| Page Count: | 496 |
| Subjects: | Sales and marketing, Sales & marketing |
| Description: | Select Guide Rating This helpful text clearly sets out the very best, state-of-the-art strategies in key account management. The authors provide the tools and processes for successful KAM, from developing a customer categorization system that really works, to analyzing the needs of key accounts. |
| Imprint Name: | John Wiley & Sons Inc |
| Publisher Name: | John Wiley & Sons Inc |
| Country of Publication: | GB |
| Publishing Date: | 2011-01-21 |
