Description
| Product ID: | 9780470828045 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | SG |
| Title: | Lexus |
| Subtitle: | The Relentless Pursuit |
| Authors: | Author: Chester Dawson |
| Page Count: | 300 |
| Subjects: | Business and Management, Business & management, Vehicle and transport manufacturing industries, Road vehicle manufacturing industry |
| Description: | Select Guide Rating A behind-the-scenes look at Lexus s surprising twenty-year success story in a revised new edition In the 1980s, German brands BMW and Mercedes-Benz dominated the luxury car market and had little reason to fear competition from Japan. |
| Imprint Name: | John Wiley & Sons Inc |
| Publisher Name: | John Wiley & Sons Inc |
| Country of Publication: | GB |
| Publishing Date: | 2011-04-05 |
