Description
| Product ID: | 9780470779309 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Title: | Competitive Strategy For Dummies |
| Authors: | Author: Richard Pettinger |
| Page Count: | 392 |
| Subjects: | Business strategy, Business strategy, Business competition, Business competition |
| Description: | Select Guide Rating Fundamental to management thinking and economic theory, Competitive Strategy offers a framework for understanding the underlying forces of competition in industry and business. This book explains the ideas, theories and principles of Competitive Strategy in simple, straightforward terms. |
| Imprint Name: | For Dummies |
| Publisher Name: | John Wiley & Sons Inc |
| Country of Publication: | GB |
| Publishing Date: | 2009-04-02 |
