Description
| Product ID: | 9780470613580 |
| Product Form: | Hardback |
| Country of Manufacture: | US |
| Title: | Brand Relevance |
| Subtitle: | Making Competitors Irrelevant |
| Authors: | Author: David A. Aaker |
| Page Count: | 400 |
| Subjects: | Sales and marketing, Sales & marketing |
| Description: | Select Guide Rating Shows how to eliminate the competition and become the lead brand in your market. This book defines the concept of brand relevance using dozens of case studies - Prius, Whole Foods, Westin, iPad and more - and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. |
| Imprint Name: | Jossey-Bass Inc.,U.S. |
| Publisher Name: | John Wiley & Sons Inc |
| Country of Publication: | GB |
| Publishing Date: | 2011-02-15 |
