Description
| Product ID: | 9780470598825 |
| Product Form: | Hardback |
| Country of Manufacture: | US |
| Title: | Marketing 3.0 |
| Subtitle: | From Products to Customers to the Human Spirit |
| Authors: | Author: Hermawan Kartajaya, Philip Kotler, Iwan Setiawan |
| Page Count: | 208 |
| Subjects: | Sales and marketing, Sales & marketing |
| Description: | Select Guide Rating Understand the next level of marketing The new model for marketing-Marketing 3. 0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. |
| Imprint Name: | John Wiley & Sons Inc |
| Publisher Name: | John Wiley & Sons Inc |
| Country of Publication: | GB |
| Publishing Date: | 2010-05-25 |
