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      Marketing 3.0: From Products to Customers to the Human Spirit

      40 in stock

      Firm sale: non returnable item
      SKU 9780470598825 Categories ,
      Select Guide Rating
      Understand the next level of marketing The new model for marketing-Marketing 3. 0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for par...

      £21.00

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      Description

      Product ID:9780470598825
      Product Form:Hardback
      Country of Manufacture:US
      Title:Marketing 3.0
      Subtitle:From Products to Customers to the Human Spirit
      Authors:Author: Hermawan Kartajaya, Philip Kotler, Iwan Setiawan
      Page Count:208
      Subjects:Sales and marketing, Sales & marketing
      Description:Select Guide Rating
      Understand the next level of marketing The new model for marketing-Marketing 3. 0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.
      Imprint Name:John Wiley & Sons Inc
      Publisher Name:John Wiley & Sons Inc
      Country of Publication:GB
      Publishing Date:2010-05-25

      Additional information

      Weight424 g
      Dimensions238 × 160 × 20 mm