Description
| Product ID: | 9780470584613 |
| Product Form: | Hardback |
| Country of Manufacture: | US |
| Series: | Wiley Professional Advisory Services |
| Title: | Implementing Value Pricing |
| Subtitle: | A Radical Business Model for Professional Firms |
| Authors: | Author: Ronald J. Baker |
| Page Count: | 400 |
| Subjects: | Sales and marketing, Sales & marketing |
| Description: | Select Guide Rating * The overwhelming majority of professional firms price their services by the antiquated hourly billing method, a method with many flaws * This new book demonstrates there is a superior model to price for professional services, a business model change from "We sell time," to "We sell intellectual Capital. |
| Imprint Name: | John Wiley & Sons Inc |
| Publisher Name: | John Wiley & Sons Inc |
| Country of Publication: | GB |
| Publishing Date: | 2011-01-25 |
