Description
| Product ID: | 9780470481776 |
| Product Form: | Hardback |
| Country of Manufacture: | US |
| Series: | Wiley Finance |
| Title: | The Price Advantage |
| Authors: | Author: Craig C. Zawada, Walter L. Baker, Michael V. Marn |
| Page Count: | 400 |
| Subjects: | Budgeting and financial management, Budgeting & financial management, Sales and marketing, Sales & marketing |
| Description: | Select Guide Rating * The Price Advantage by three preeminent experts at McKinsey & Company is the most pragmatic and insightful book on pricing available. |
| Imprint Name: | John Wiley & Sons Inc |
| Publisher Name: | John Wiley & Sons Inc |
| Country of Publication: | GB |
| Publishing Date: | 2010-06-25 |
