Description
| Product ID: | 9780470433423 |
| Product Form: | Hardback |
| Country of Manufacture: | US |
| Title: | Brand Atlas |
| Subtitle: | Branding Intelligence Made Visible |
| Authors: | Author: Alina Wheeler, Joel Katz |
| Page Count: | 144 |
| Subjects: | Design, Industrial and commercial arts, illustration, Industrial / commercial art & design, Sales and marketing, Sales & marketing |
| Description: | Select Guide Rating "Carrying through Alina Wheeler's trademark of beautiful layout and design, the book takes you on a journey through just about every important element of branding you could think of, from passion to positioning. " The Influential Marketing Blog (May 2011) A company's brand is its most valuable asset. |
| Imprint Name: | John Wiley & Sons Inc |
| Publisher Name: | John Wiley & Sons Inc |
| Country of Publication: | GB |
| Publishing Date: | 2011-04-01 |
