Description
| Product ID: | 9780470238271 |
| Product Form: | Hardback |
| Country of Manufacture: | US |
| Title: | Eating the Big Fish |
| Subtitle: | How Challenger Brands Can Compete Against Brand Leaders |
| Authors: | Author: Adam Morgan |
| Page Count: | 368 |
| Subjects: | Sales and marketing, Sales & marketing |
| Description: | Select Guide Rating A revised and updated version of the classic book on what it takes for small brands to eat the big tuna Since Wiley first published Eating the Big Fish in 1999, the concept of the challenger brand has become a mainstream idea among marketers and advertisers. |
| Imprint Name: | John Wiley & Sons Inc |
| Publisher Name: | John Wiley & Sons Inc |
| Country of Publication: | GB |
| Publishing Date: | 2009-03-03 |
