Description
| Product ID: | 9780470223390 |
| Product Form: | Hardback |
| Country of Manufacture: | US |
| Title: | Differentiate or Die |
| Subtitle: | Survival in Our Era of Killer Competition |
| Authors: | Author: Jack Trout, Steve Rivkin |
| Page Count: | 272 |
| Subjects: | Sales and marketing, Sales & marketing |
| Description: | Select Guide Rating Announcing an update of one of the best marketing books of all time. Differentiation has become a very big word in business thanks in great part to Differentiate or Die. It has been called one of the best marketing books of all time. |
| Imprint Name: | John Wiley & Sons Inc |
| Publisher Name: | John Wiley & Sons Inc |
| Country of Publication: | GB |
| Publishing Date: | 2008-03-07 |
