Description
| Product ID: | 9780470051245 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | US |
| Title: | The Adweek Copywriting Handbook |
| Subtitle: | The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters |
| Authors: | Author: Joseph Sugarman |
| Page Count: | 368 |
| Subjects: | Advertising, Advertising |
| Description: | Select Guide Rating The Adweek Copywriting Handbook covers every aspect of the copywriting process in simple and easy-to-understand steps for young advertising professionals and old pros alike. Starting at the very beginning of the process, the book shows copywriters how to get prepared to write on a product before moving on to the act of writing itself. |
| Imprint Name: | John Wiley & Sons Inc |
| Publisher Name: | John Wiley & Sons Inc |
| Country of Publication: | GB |
| Publishing Date: | 2007-01-02 |
