Description
| Product ID: | 9780470028803 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Title: | Strategic Market Relationships |
| Subtitle: | From Strategy to Implementation |
| Authors: | Author: Bill Donaldson, Tom O'Toole |
| Page Count: | 296 |
| Subjects: | Business strategy, Business strategy |
| Description: | Select Guide Rating "At last a book that can be used to teach Managing Marketing Relationships that is not how to capture consumers by loyalty programmes or exploit our databases. " --Ian Wilkinson, University of New South Wales, Australia "This book is very clear and well structured and the illustrations will really help readers to understand this area. |
| Imprint Name: | John Wiley & Sons Inc |
| Publisher Name: | John Wiley & Sons Inc |
| Country of Publication: | GB |
| Publishing Date: | 2007-04-13 |
