Description
| Product ID: | 9780446672313 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | US |
| Title: | Selling The Invisible |
| Subtitle: | A Field Guide to Modern Marketing |
| Authors: | Author: Harry Beckwith |
| Page Count: | 256 |
| Subjects: | Business strategy, Business strategy |
| Description: | Select Guide Rating SELLING THE INVISIBLE is the first book to address the millions of people who work in America's service economy: proprietors, top executives, and sales and marketing professionals who sell the invisible i.e. services rather than products. SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:
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| Imprint Name: | Grand Central Publishing |
| Publisher Name: | Little, Brown & Company |
| Country of Publication: | GB |
| Publishing Date: | 2012-05-03 |
