Description
| Product ID: | 9780415997829 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Title: | Strategic Innovation |
| Subtitle: | New Game Strategies for Competitive Advantage |
| Authors: | Author: Allan Afuah |
| Page Count: | 504 |
| Subjects: | Economics, Economics, Business strategy, Research and development management, Business strategy, Research & development management |
| Description: | Strategic Innovation demonstrates to students how to create and appropriate value using new game strategies to gain competitive advantage. The book shows that innovation is not simply about developing new technologies into new products or services, but often, about finding new models for doing business in the face of change. In today’s fast-changing business environment, those firms that want to remain competitive must also be innovative. Innovation is not simply about developing new technologies into new products or services, but in many cases, finding new models for doing business in the face of change. It often entails changing the rules of the game.
Strategic Innovation demonstrates to students how to create and appropriate value using new game strategies to gain competitive advantage. The book begins with a summary of the major strategic frameworks and showing the origins of strategic innovation. Next, Afuah gives a thorough examination of contemporary strategy from an innovation standpoint, including:
With a wealth of quantitative examples of successful strategies, as well as descriptive cases, Strategic Innovation will complement courses in strategy, and technology and innovation. |
| Imprint Name: | Routledge |
| Publisher Name: | Taylor & Francis Ltd |
| Country of Publication: | GB |
| Publishing Date: | 2009-02-17 |
