Description
| Product ID: | 9780415779005 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Series: | The Basics |
| Title: | Marketing: The Basics |
| Authors: | Author: Karl Moore, Niketh Pareek |
| Page Count: | 256 |
| Subjects: | Sales and marketing, Sales & marketing |
| Description: | Select Guide Rating Ranging from the essentials of e-commerce to more traditional marketing approaches, this updated introduction tells you everything you need to know about the aims and techniques of marketing in the 21st century. ‘…a punchy, stripped-down version of what marketing is all about.’ – The Times Higher Education Supplement
If you have a product you’re looking to market, or you’re seeking to learn more about the potential of online marketing, Marketing: The Basics tells you everything you need to know about the techniques marketers use to push their product to the ‘tipping point’. The essentials of e-commerce are explored and explained, along side more traditional marketing approaches in this revised and updated new edition. This book:
This lively and user-friendly introduction is perfect for professionals seeking to learn more about subject, and recommended for sixth-form, first-year undergraduate and MBA students. |
| Imprint Name: | Routledge |
| Publisher Name: | Taylor & Francis Ltd |
| Country of Publication: | GB |
| Publishing Date: | 2009-11-20 |
