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This revised edition of a now classic text includes a new introduction by ...
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| Product ID: | 9780415596497 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Series: | Studies in Culture and Communication |
| Title: | Introduction to Communication Studies |
| Authors: | Author: John Fiske |
| Page Count: | 248 |
| Subjects: | Communication studies, Communication studies, History, Cultural studies, Media studies, Humanities, Cultural studies, Media studies |
| Description: | Select Guide Rating Fiske's essential text aims to equip the reader with a range of methods of analysing examples of communication in our society, together with a critical awareness of the theories underpinning them. This revised edition of a now classic text includes a new introduction by Henry Jenkins, explaining ‘Why Fiske Still Matters’ for today’s students, followed by a discussion between former Fiske students Ron Becker, Elana Levine, Darrell Newton and Pamela Wilson on the theme of ‘Structuralism and Semiotics, Fiske-Style’. Both underline the continuing relevance of this foundational text in communication studies. How can we study communication? What are the main theories and methods of approach? This classic text provides a lucid, accessible introduction to the main authorities in the field of communication studies, aimed at students coming to the subject for the first time. It outlines a range of methods of analysing examples of communication, and describes the theories underpinning them. Thus armed, the reader will be able to tease out the latent cultural meanings in such apparently simple communications as news photos or popular TV programmes, and to see them with new eyes. |
| Imprint Name: | Routledge |
| Publisher Name: | Taylor & Francis Ltd |
| Country of Publication: | GB |
| Publishing Date: | 2010-09-29 |
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