Description
| Product ID: | 9780415430357 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Title: | Advertising and New Media |
| Authors: | Author: Christina Spurgeon |
| Page Count: | 144 |
| Subjects: | History, Humanities, Media studies, News media and journalism, Media, entertainment, information and communication industries, Media studies, Press & journalism, Advertising industry |
| Description: | Select Guide Rating Clear and comprehensive, this book explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from ‘mass’ media to ‘my’ media, examples are taken from across the globe. This comprehensive introduction explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from ''mass'' to ''my'' media, Advertising and New Media critically evaluates the social and cultural implications of increased interactivity and consumer creativity for the future of advertising, with examples drawn from the USA, the UK, Europe, Australia and the peoples Republic of China.
|
| Imprint Name: | Routledge |
| Publisher Name: | Taylor & Francis Ltd |
| Country of Publication: | GB |
| Publishing Date: | 2007-11-01 |
