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      Storytelling in Luxury Fashion: Brands, Visual Cultures, and Technologies

      2 in stock

      Firm sale: non returnable item
      SKU 9780367901288 Categories ,
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      This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.

      This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.

      With chapters from ...

      £135.00

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      Description

      Product ID:9780367901288
      Product Form:Hardback
      Country of Manufacture:GB
      Series:Routledge Research in Design Studies
      Title:Storytelling in Luxury Fashion
      Subtitle:Brands, Visual Cultures, and Technologies
      Authors:Author: Amanda Sikarskie
      Page Count:194
      Subjects:The arts: general topics, The arts: general issues, History of art, Design, Industrial and commercial arts, illustration, Fashion and textile design, Cultural studies: dress and society, Sales and marketing, Advertising, Fashion and beauty industries, History of art / art & design styles, Industrial / commercial art & design, History of fashion, Fashion & society, Sales & marketing, Advertising, Fashion & beauty industries
      Description:Select Guide Rating
      This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.

      This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.

      With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering British, Chinese, French, Japanese, Indian, Italian, and Turkish brands, this truly global collection is the first book of its kind devoted solely to the emerging study of digital heritage storytelling. This method of reaching potential consumers and perpetuating brand identity is a hugely important factor in the marketing of luxury brands and has yet to be studied comprehensively.

      The book will be of interest to scholars working in fashion studies, fashion history, design history, design studies, digital humanities, and fashion marketing.


      Imprint Name:Routledge
      Publisher Name:Taylor & Francis Ltd
      Country of Publication:GB
      Publishing Date:2020-11-23

      Additional information

      Weight628 g
      Dimensions192 × 252 × 19 mm