Description
| Product ID: | 9780367640200 |
| Product Form: | Hardback |
| Country of Manufacture: | GB |
| Title: | The Business of the FIFA World Cup |
| Authors: | Author: Christos Anagnostopoulos, Simon Chadwick, Paul Widdop, Daniel Parnell |
| Page Count: | 276 |
| Subjects: | Economics, Economics, Events management industry, Hospitality and service industries, Sports management and facilities, Sports training and coaching, Association football (Soccer), Events management industries, Sport & leisure industries, Sports management & facilities, Sports training & coaching, Football (Soccer, Association football) |
| Description: | The FIFA World Cup is arguably the biggest sporting event on earth. This book is the first to focus on the business and management of the World Cup, taking the reader from the initial stages of bidding and hosting decisions, through planning and organisation, to the eventual legacies of the competition. The FIFA World Cup is arguably the biggest sporting event on earth. This book is the first to focus on the business and management of the World Cup, taking the reader from the initial stages of bidding and hosting decisions, through planning and organisation, to the eventual legacies of the competition. The book introduces the global context in which the World Cup takes place, surveying the history and evolution of the tournament and the geopolitical background against which bidding and hosting decisions take place. It examines all the key issues and debates which surround the tournament, from governance and corruption to security and the media, and looks closely at the technical processes that create the event, from planning and finance to marketing and fan engagement. Analysis of the Women’s World Cup is also embedded in every chapter, and the book also considers the significance of World Cup tournaments at age-group level. No sport business or management course is complete without some discussion of the FIFA World Cup, so this book is essential reading for any student, researcher or sport business professional looking to fully understand global sport business today. |
| Imprint Name: | Routledge |
| Publisher Name: | Taylor & Francis Ltd |
| Country of Publication: | GB |
| Publishing Date: | 2022-04-08 |
