Description
| Product ID: | 9780367557669 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Title: | Doing Business in Kenya |
| Subtitle: | Opportunities and Challenges |
| Authors: | Author: Charles M Onchoke, Wakiuru Wamwara, John E Spillan |
| Page Count: | 174 |
| Subjects: | Economics, Economics, Business strategy, International business, Business mathematics and systems, Sales and marketing, Business strategy, International business, Business mathematics & systems, Sales & marketing, Kenya |
| Description: | Select Guide Rating A deep dive into a success story in African business development, this book provides a multi-layered perspective on the realities of doing business in Kenya. A deep dive into a success story in African business development, this book provides a multi-layered perspective on the realities of doing business in Kenya. The book’s detailed information about the economic, social, technological, and cultural dimensions of Kenyan society enables a greater understanding of the major issues affecting business development, and actionable recommendations clarify the possible paths to starting and developing a business venture in Kenya. Given Africa’s heterogeneity, it cannot be perfectly represented by one country. Still, Kenya closely mirrors Africa’s major economic trends and cultural values: understanding Kenya’s business landscape provides invaluable skills to do business throughout Africa. Businesspeople, policymakers, investors, students, and scholars will value this book’s in-depth first-hand knowledge to help them make informed decisions about doing business in Africa or Kenya specifically. |
| Imprint Name: | Routledge |
| Publisher Name: | Taylor & Francis Ltd |
| Country of Publication: | GB |
| Publishing Date: | 2023-02-21 |
